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The latest product in the Vicks family, Zzzquil is a non-habit forming sleep aid designed to help you get some much needed rest and wake up without the grogginess of other medicines. It’s also how I survived grad school.

I created an ad campaign that acknowledges one of the major reasons sleep can be so elusive: the fast-paced American lifestyle. With the cultural pressure to constantly be working on career, family, health or friends, it can feel impossible to turn off your brain and actually get a good night’s rest.

(Spec Work)