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The people behind the GenFin app believe banking should be between people rather than banks. Aimed primarily at families with college-aged children, GenFin hopes to allow for an easier transition to university life by creating an app that allows parents to seamlessly connection their finances to the financial needs of their kids. I created a series of quick to-camera video confessionals that appeal to the typical plight of a college freshman which can easily be shared on Instagram, Facebook, etc. I also created a series of memes as another quick and easy way to appeal to our demographic, infuse humor and inspire action.

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